Privacy Policy | Vorwerk UK & Ireland
Last update November 9, 2026
The following provisions describe how Vorwerk UK Ltd, Oriel House 26, The Quadrant, Richmond, TW9 1DL (“Vorwerk UK & Ireland”) handles Personal Data, including when you use our services, access or make purchases through https://www.vorwerk.com/gb/ or otherwise contact or interact with Vorwerk UK & Ireland.
We recommend that you review this Privacy Policy periodically. Where we make material changes to how we process your personal data, we will take steps to inform you by appropriate means.
Data protection is very important to us. If you have any questions or comments, please contact our Data Protection Officer via email at data.protection@vorwerk.co.uk.
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Who is responsible for processing your Personal Data?
Vorwerk UK Ltd, Oriel House 26, The Quadrant, Richmond, TW9 1DL is the data controller for the data processed by Vorwerk UK & Ireland and our appointed data processors.
You can reach the data protection officer(s) of the controller at:
Data Protection Officer
Vorwerk UK Ltd,
Oriel House 26,
The Quadrant, Richmond, TW9 1DL
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What types of Personal Data do we collect?
The Personal Data we collect may vary depending on how you interact with us and may include:
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Information directly about you: such as name, surname, salutation (“Name”); Email address, phone number, preferred contact method, language (“Contact details”); Country, city, postal code, street, house number (“Address”); Date of birth, place of birth (“Birth data”).
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Information about your online Vorwerk account: Vorwerk online shop account information, such as verification code used to authenticate the customer (“Account data”).
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Information about your orders and payments: such as order status, purchase details and delivery information (“Transactional data”); Payment method, bank account, credit card data, credit score, personal finance application information (“Financial data”).
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Information about your Thermomix® or Kobold device: such as serial number and device model (“Device data”).
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Information about your Internet connection or access to our website: such as IP address, session and browser information collected from your accessing device (“Technical operations data”).
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Unique identifier assigned by Vorwerk: reference numbers, account ID or customer ID.
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Information provided by you on social media channels: publicly available social media content relating to our products and similar brands, including profile information, comments, mentions and insights based on such interactions.
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Other Information you provide to us: such as information you may provide when participating in cooking demonstrations and surveys, submitting product reviews, contacting customer support, applying for divided payments plan or otherwise when communicating with us.
Certain data is required for us to provide our services and products or respond to your requests. Required information will be indicated at the time of collection.
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For which purposes do we process Personal Data?
3.1. Use of Our Website
Each time you access our website, information is automatically transmitted from the browser of your device. This includes technical operations data such as the name of your internet service provider, browser type/version, the website from which you visited us, the pages you visit on our site and the time of the server request. This data is stored in log files. The log files are designed to avoid directly identifying you and do not store complete IP addresses.
Furthermore, we use cookies that are strictly necessary for the proper functioning of the website and its associated features and content, such as session cookies. You can find more information about the use of cookies here.
We analyse this information in aggregated form for the purpose of ensuring the smooth operation of our website and improving our services. Where possible, the results are used in a form that does not directly identify individuals.
3.2. Product Availability Notifications
If a product you desire is currently unavailable in our online shop, you can register for notifications on our website by providing your email address. We will process your data for purposes of notifying you when the product is available again. You can revoke consent at any time with effect for the future by sending an email to data.protection@vorwerk.co.uk.
3.3. Store and Advisor Locator
You can use the website to find the nearest Vorwerk store or advisor either by entering your location manually in the search form or by allowing access to your device’s location data. To this end, we transmit your location data to Google Maps through an API. You can grant us access to your location via the settings of your browser or device and revoke this access at any time. We do not store this location data for any longer than necessary to provide you with information about nearby stores or advisors.
We have no influence on the type and scope of processing of this data by Google. Google Maps is a service of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. Further information on data protection at Google can be found here
3.4. Account Registration
On our website, we offer you the opportunity to create a user account and use the associated functions. For this purpose, the following data is processed:
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Name, contact details, and address
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Account data
As a registered user, you have the option at any time to change your address and contact details and to request the deletion of your account via a dedicated function in the customer account. However, deleting your user account does not affect retention of personal data that we are required to keep to fulfil our legal and regulatory obligations, including those relating to order processing.
3.5. Cooking Demonstrations
If you are interested in a cooking demonstration or product presentation but have not yet contacted one of our independent advisors, you can submit a request via our contact form on our website. For this purpose, the following data will be processed:
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Name, contact details, and address
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Food preferences
When you request a cooking demonstration or register for a cooking class, you may provide information on food preferences. We process this information to ensure that dishes prepared during the demonstration or cooking class are suitable for you.
You may also register for cooking classes through our partner websites. In such cases, we receive the personal data you provided during the registration directly from the relevant partner website.
3.6. Orders Processing
We process your personal data to manage and fulfil your orders, including processing purchases, arranging delivery, processing payments, handling returns and refunds. For these purposes, we may process:
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Name, contact details, and address
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Transactional data
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Financial data
In addition to the data described above, we may process technical operations data, approximate location data, payment attempt patterns, and other risk signals provided by payment processors, where necessary to detect, prevent, and mitigate payment fraud.
Depending on the payment method selected, we will send your payment details to the credit institution responsible for processing the payment or to the selected payment service. Some of this information is collected directly by the payment service providers and the privacy policies of that service will apply. Payments are processed by Shopify Payments processors. Further information on data processing by Shopify payment processors can be found here.
3.7. Divided Payments and Credit Checks
If you applied for divided payments or request payment deferrals, we process your personal data for purposes of entering into and performing the contract with you, assessing payment default risk, and establishing, exercising, or defending legal claims. This may include:
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Name, birth data, contact details, and address
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Identity document
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Financial data and credit-related information obtained from credit reference agencies, including electoral roll information and publicly available records such as county court judgments
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Information you provide to us when applying for divided payments or requesting payment deferrals, which may include asset and income information, and limited health-related data you decide to provide where strictly necessary to assess financial hardship
We transmit your name, birth data, and address as required for a credit check to Experian Limited, The Sir John Peace Building Experian Way NG2 Business Park, Nottingham NG80 1ZZ. Further information on data processing at Experian can be found here.
Appropriate measures to protect your rights, freedoms, and legitimate interests will be taken into account. You can exercise your right to object via email at data.protection@vorwerk.co.uk.
3.8. Financing
If you choose to apply for financing, you will be redirected to our financing partners’ platforms, where you can submit your application directly to them.
Decisions relating to the approval or refusal of financing are made solely by the relevant financing partners, who act as independent data controllers in respect of such decisions. Vorwerk UK & Ireland has no involvement in this decision-making process. For further information about how the financing partners process personal data, please refer to their respective privacy policies.
Once your application has been reviewed, we will receive an application report from the financing partner containing the following information:
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Name, contact details, and address
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Financing application summary, such as application status, deposit and repayment details
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Transactional data, such as purchase details
If the financing partners refuse the financing, you will have to choose an alternative payment method.
3.9. Debt Recovery and Fraud Prevention
We process personal data for debt recovery purposes in relation to any outstanding payments owed to us, including collection activities. For these purposes, we may process:
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Name, customer ID, contact details, and address
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Financial data
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Transactional data
According to our Terms and Conditions, we may remotely block access to our products where certain events occur, including payment default or where a device is reported as lost or stolen. Where this applies, we may process Device Data and information relating to the reason for the blocking or unblocking of the device.
3.10. Repair Requests
Vorwerk offers repair and maintenance services for Thermomix® and Kobold appliances in accordance with the applicable Terms and Conditions. In connection with these services, we may process:
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Name, contact details, and address
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Transactional data
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Device data
Where repair services are subject to a charge, we may additionally process your financial data.
3.11. Welcome Service
When you purchase our products, you have the option of taking advantage of a free Welcome Service. During this service, one of our independent advisors will show you how to use your newly purchased device and give you tips and tricks. To provide the Welcome Service, we process the following data:
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Name, contact details, and address
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Transactional data such as purchased product
You can request the Welcome Service directly from the independent advisor or by submitting an inquiry through our contact form.
3.12. Customer Service Support
You may submit inquiries to customer service support via contact form, email or by telephone. For purposes of responding to your requests, the following data are processed:
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Name, contact details, and address
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Content of the request and timezone
The data collected (e.g., device data and transactional data) may vary depending on the type of contact desired and type of requests received.
Calls you make or receive from customer service may be recorded for the purposes of evidence, complaint handling and quality assurance. If you prefer not to be recorded, you are welcome to contact us through other means, such as our contact form.
3.13. Help Centre and Chatbot Use
If you contact us through the chat tool included on our website (Chatbot), please note that we only process the conversation between you and the Chatbot and do not collect personal data as the service does not require your identification. These conversations with the chatbot will be collected to ensure users receive accurate answers and to improve the tool's performance.
This service anonymously stores user queries to enhance responses and learn how to answer new questions from the Help Center, ensuring consistently satisfactory answers. The Chatbot incorporates AI and learns from the questions asked and the comments received, but it does not analyze or use any personal data for this purpose.
Personal information, such as email addresses, will only be collected when you choose to initiate a direct chat with a sales agent or our customer service team. In this case, the provisions above under “Customer Service Support” apply.
3.14. Customer Reviews
We monitor and respond to customer reviews published on third-party review platforms, such as Trustpilot and Google. In this context, we may process personal data contained in the reviews, including your name, review content and any other data you choose to include for purposes of responding to enquiries and resolving complaints.
Personal data is processed by respective platform providers in accordance with their own privacy policies.
3.15. Marketing
If you consent to receive the latest information about Vorwerk products, such as Thermomix® and Kobold, including promotions, recipe tips, and invitation to cooking events and surveys, we will process your name, contact details and address for these purposes. Where you purchase our products, we may also process transactional data, such as purchase history, to tailor our newsletter to your interests.
You can revoke consent at any time with effect for the future via the unsubscribe link in the newsletter issue or by sending an email to data.protection@vorwerk.co.uk. After you unsubscribe, we will delete your email address for purposes of sending marketing communications unless you have expressly consented to the continued use of your data or we are entitled to further permitted data use.
If you visit our social media pages and have agreed to the corresponding cookies, you may receive information about our products and services tailored to you on these pages. You can find more information about the use of cookies here.
3.16. Social Media Management
Social media users
For purposes of handling your requests and interacting with you through our social media pages, we process information about you on social media, such as:
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Profile information (e.g., username, profile picture, location)
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Interactions (e.g. comments, mentions and posts you tag us in)
To better understand our customers and improve our products and services, we obtain information from publicly available sources, such as public posts on social media platforms and forums. For this purpose, we may analyze information derived from your public interactions with us or publicly available posts, such as language, gender and engagement indicators.
Influencers
If you are an influencer, we may be interested in collaborating with you to promote our products and services. Therefore, in addition to the personal data described above, we may also process:
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Name, contact details, and address
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Your social media engagement, audience and interests
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Financial data in case of paid partnership agreement
This data is processed for the purposes of identifying and evaluating potential business collaborations and entering into contracts with you.
3.17. Supplier Contacts
If you are a representative of one of our suppliers or a sole trader, we may process your business contact details and other personal data relevant to our business relationship, including:
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Name, contact details, address, and signature
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Financial data, where relevant to sole traders, such as payment details
The data is processed for the purposes of managing supplier relationships, communicating with suppliers, and entering into, performing, and administering contracts with suppliers and service providers.
3.18. Advisor Recruitment
If you would like to join us as an advisor, we collect and process your personal data to assess your suitability for joining our advisor network. This includes your name, contact details and address, as well as other information provided by you relating to your application, such as whether you currently own a Vorwerk product and your motivations for becoming an advisor.
3.19. CCTV and Video Surveillance at Our Premises
Vorwerk UK & Ireland uses CCTV and video surveillance systems at certain premises to help protect our people, property and facilities, support incident prevention and investigation, and manage access to our sites. Where CCTV is in operation, appropriate signage is displayed to inform individuals that video surveillance is taking place.
As part of this activity, we may collect and process images and video recordings of individuals who enter monitored areas, together with the date and time where relevant. We use CCTV only where necessary and proportionate for these purposes and take appropriate measures to protect the privacy and rights of individuals whose images may be recorded.
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Under which legal basis do we process Personal Data?
The following explains the legal basis applicable to each processing activity according to the applicable data protection laws:
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Performance of a contract with the data subject or in order to take steps at the request of the data subject prior to entering into a contract. |
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Our legitimate interests, where applicable, include operating and securing our Website, managing financial and fraud risks, improving our products and services, selecting suitable advisors, and protecting our business. |
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Consent of the data subject |
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Establishment, exercise or defense of legal claims |
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Who has access to Personal Data and with whom are they shared?
Vorwerk Group Entities
We may share personal data with other Vorwerk companies where necessary to provide products and services and to ensure consistently high service across Vorwerk companies.
Third Parties
We share Personal data with service providers that act on our behalf and support us in performing the business relationship with you and in providing services to you. The following categories of recipients are involved:
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Vorwerk advisors
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IT management providers
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Customer service providers
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Payment and logistics providers
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Business and marketing partners
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Financial institutions and debt collection agencies
These service providers are contractually bound to confidentiality and are mandated to comply with the list of technical and organizational measures, including (i) information security management (ii) information security risk assessment (iii) information security measures (e.g. physical controls, logical access controls, malware protection, data encryption measures, backup and recovery management measures).
If required, we disclose Personal Data to public authorities, regulators or governmental bodies, courts and professional advisers, where we are required to disclose information by applicable law or regulation, under a code of practice or conduct, at their request, or to safeguard our legitimate interests.
The parties listed above may be located outside the EEA and the United Kingdom. We only transfer your Personal Data to countries which are considered to provide an adequate level of data protection. In case the country to which data is being transferred has not been determined as a country with adequate level of protection, we require such recipients to comply with data protection measures such as standard contractual clauses and the UK International Data Transfer Addendum, and who offer appropriate safeguards. A copy of the safeguards can be obtained by contacting the Data Protection Officer under data.protection@vorwerk.co.uk.
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What are your rights and how you can exercise them?
As a data subject, you have specific rights under the applicable data protection laws regarding how your personal data is processed. These include:
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Right of access: you have the right to request confirmation as to whether Vorwerk Uk & Ireland processes your Personal Data and where that is the case, that we provide you with access to, and information on the data stored by us regarding your person or your pseudonym.
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Right to rectification: you have a right in respect of the correction of data in case your Personal Data collected is inaccurate.
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Right to restriction of data processing: you have the right to obtain a restriction of processing under certain circumstances. Such circumstances may be e.g. when you think that your personal data is not accurate or if we do not need the personal data for the original purpose of the processing, but you need us to keep such data for the establishment, exercise or defense of legal claims.
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Right to data portability: under certain circumstances, you have the right to receive your Personal Data you have provided us with in a structured, commonly used and machine-readable format, and you have the right to transmit that information to another controller without hindrance or ask us to do so.
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Right to withdraw consent: you have the right to withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of data processing based on consent before its withdrawal.
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Right to be forgotten: you have the right to request that your data is deleted.
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Right to object: you have the right to object to the processing of your Personal Data under certain circumstances if we process your Personal Data on the legal basis of legitimate interests or if we use your Personal Data for marketing purposes.
How can you exercise these rights?
Please contact the Data Protection Officer via email at data.protection@vorwerk.co.uk.
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How do we protect Personal Data?
At Vorwerk Group we have implemented adequate technical and organizational measures to protect your Personal Data and prevent accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access and against all other unlawful forms of processing. All Vorwerk employees accessing Personal data must comply with internal policies and processes that ensure secure and confidential processing of Personal Data.
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How long do we store Personal Data?
We store your Personal Data only for as long as necessary for the purposes described in this Privacy Policy, including to provide our services to you, comply with applicable laws (including those regarding document retention), resolve disputes with any parties and otherwise as necessary to allow us to conduct our business with you. Retention periods vary depending on the type of data and processing activity. More specific retention information may be provided on request.
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Complaints
If you are not satisfied with any aspect of data processing of your personal data by Vorwerk UK & Ireland, we would like to understand and discuss it with you and learn how can we improve the situation. Please feel free to contact the Data Protection Officer under data.protection@vorwerk.co.uk.
Nonetheless, UK customers may submit a complaint to the Information Commissioner's Office (ICO) at https://ico.org.uk/make-a-complaint/, while customers in Ireland may submit a complaint to the Data Protection Commission (DPC) at https://www.dataprotection.ie/en.
- Updates of the Privacy Policy
We reserve the right to amend the Privacy Policy from time to time in case there are any changes to data processing. In the case of minor amendments, we will change the “last updated” date by indicating the date on which the changes were made. In the event of a substantial change to this policy, we will take steps to inform you of the update by appropriate means (e.g., e-mail).
